I was the gatekeeper of all things content for the brand of Kelly Brogan MD. When I joined, her brand was shifting from her unique avatar of practicing holistic psychiatrist to now feminine reclamation expert. My role was social media manager and content/video editor including:

• Promoting her suite of offerings including her holistic health membership (Vital Life Project), her signature health protocol (Vital Mind Reset), masterclasses, Inner Circles, and new book launch.

• Creating engaging short and long-form video content for various social media platforms, including Instagram, YouTube, X (Twitter), Telagram, and TikTok.

• Writing compelling copy that resonated with her target audience.

• Using analytics and social media insights to monitor the performance of content and make data-driven optimizations.

• Staying updated on the latest social media trends, tools, and best practices to ensure the content stays innovative and relevant.

• Maintaining a consistent brand image and voice across all social media platforms.

• Collaborating on innovative video projects/podcasts and brainstorming ideas to bring in new audiences for KBMD’s digital platforms.

I lead the rebrand of Just Play Kids’ by elevating their digital presence from the ground-up through:

• The redesign of Just Play Kids’ website to showcase local classes and yoga-inspired products.

• The creation of a comprehensive brand kit, design assets, and templates.

• A designed logo and branding kit for her new venture, Namaste a Kid, to expand her service offerings.

I helped support the expansion of her business to the hospitality industry and brought her yoga classes to the Ritz Carlton of Naples.

I teamed with a SWFL local organic skincare company to provide guidance and strategy during her rebrand. I designed and developed several of her platforms including her e-commerce website, IG Shop, and Etsy. I assisted in website and inventory updates on all three platforms.

I teamed with local musician, Roman Samuels, to implement a curated, strategic social media strategy for his music brand. Through consistent scheduling and branded content, Roman has not only grown his social media following, but increased monthly listeners and streams for his new music.

I owned the professional rebrand of John Russo’s local real estate presence and built his marketing strategy from scratch. His current content ranges from mailers and social media to email campaigns. Over the course of our first two years working together, he became a top 12% internationally recognized Diamond Agent at Coldwell Banker.

I managed the rebrand of Prudent Financial Planning’s site to elevate their brand presence online, on LinkedIn, and monthly email newsletters. The content creation and messaging strategy has been built toward the firm’s specific target audience. I also supported their local event promotions in the Naples area.